About the Right Company

“Success is like a mountain that keeps growing ahead of you as you hike it, and there’s the very real danger that ‘succeeding’ will take up your whole life while the big questions go unanswered.”


A quick Google search will give you plenty of tactics on building, growing and marketing a business. And if Google doesn’t have the answer, you can enrol in one of the thousands of online business courses. But no great business is built on generic information or tactics alone. The only way to build the right business for you is by getting specific about your goals, and having the confidence to articulate, try and test your ideas. We created the Right Company to give you the support you need to do that.

the Right Company is a private online membership community.
By working on guided prompts, giving generous feedback and quiet reflection, our members are building business strategies that fit their unique vision and goals. Our members grow personally and professionally by connecting with each other in a safe space and sharing their challenges and their experience within the community.

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Bernadette believes stories are a powerful catalyst for change and that businesses come a close second. She’s passionate about helping people to do work they’re proud of by combining both.

Bernadette is a global authority on the role of story and storytelling in marketing and business development and founder of the Right Company. Named by Smart Company as one of Australia’s Top Business Thinkers in 2018, Bernadette is also the author of the award-winning Story of Telling blog and several best-selling books.

She advises and speaks with entrepreneurs and business leaders who want to do work they’re proud of and create the future they want to see. Bernadette feels privileged to be connecting like-hearted business owners like you in
the Right Company.



Mark has people on his mind. He usually has flour on his shirt too. After a successful career in the corporate world, Mark took a big leap with his wife Cindy and opened Orange Boot Bakery in his home community of Regina, Saskatchewan.

Their small, traditional bread bakery was known as much for its generosity, humanity and devoted customers as delicious bread and pastries. The bakery was a natural extension of Mark’s people-first approach to his work.

Today Mark is focused on connecting with people through his private bread club, baking classes, working with small business owners and hosting the Rise Up podcast.

Learning together. Sharing a laugh. Urging you on.